Creative Direction
Women On the Rise
Virtual Event Series
An Instagram Live series amplifying emerging artists that is currently a pillar of Live Nation Women's online presence.
Roles:
Host
Producer
Creative Director & production of all marketing materials
Artists highlighted in this series include:
Lu Kala, Kira Korsain, Upsahl, and Angela Aguilar
+ more
Share the Spotlight
Social Campaign
This series highlights the women on artist’s teams who help power live music. This series has become a pillar of Live Nation Women's online presence.
Roles:
Idea Originator
Creative direction of graphics, logo, and video content
Artists highlighted in this series include: Hozier, Joan Jett, Sheryl Crow + more
Beautiful Noise Live
National Live Event Series
This ongoing series energizes and empowers women to get out the vote with information and voter registration centered around live music.
Roles:
Creative direction: logo, graphics for print, digital marquees, on site video team direction, and social media content
Production: Event photography, post-production, graphic design, and content creation
Artists participating in this series include: Alicia Keys, Brandi Carlile, Allison Russell, Amy Ray (Indigo Girls) +more
Listen with Live Nation Women
National Live Event Series
This is an ongoing series featuring live music, community and conversion for the advancement of women in music. This series is a staple of the LNW brand
Roles:
Creative direction: logo, marketing materials
Production: Social media content, podcast
Particpants include: Jody Gerson - Universal Music CEO & Chairman, Allison Russell, Lanita Smith + More
Heritage Months Marquee Campaign
International Art Campaign
An ongoing national campaign amplifying underserved voices, and highlighting current LN tours, with artist quotes.
Roles:
Creative direction for graphics
Quote Selection
Artists highlighted in this series include: Lady Gaga, Hayley Williams, Janelle Monáe +more
The Digital Drip Experience
An immersive fashion show in the metaverse hosted in partnership with the web3 platform Spatial. This event featured in-person, virtual, and mobile view viewing of 3d fashion wearables showcased in the Metaverse.
The in-person event also featured a holograph accessory gallery and AR jewelry try-ons.
Roles:
Creative direction and producer for experiential and metaverse space
Creative Direction - graphic and marketing materials and video content
