Creative Direction
Women On the Rise
An Instagram Live series amplifying emerging artists that is currently a pillar of Live Nation Women's online presence.
Roles:
Host
Producer
Creative Director & production of all marketing materials
Artists highlighted in this series include:
Lu Kala, Kira Korsain, Upsahl, and Angela Aguilar
+ more
Share the Spotlight
This series highlights the women on artist’s teams who help power live music. This series has become a pillar of Live Nation Women's online presence.
Roles:
Idea Originator
Creative direction of graphics, logo, and video content
Artists highlighted in this series include: Hozier, Joan Jett, Sheryl Crow + more
Beautiful Noise Live
This ongoing series energizes and empowers women to get out the vote with information and voter registration centered around live music.
Roles:
Creative direction: logo, graphics for print, digital marquees, on site video team direction, and social media content
Production: Event photography, post-production, graphic design, and content creation
Artists participating in this series include: Alicia Keys, Brandi Carlile, Allison Russell, Amy Ray (Indigo Girls) +more
Listen with Live Nation Women
This is an ongoing series featuring live music, community and conversion for the advancement of women in music. This series is a staple of the LNW brand
Roles:
Creative direction: logo, marketing materials
Production: Social media content, podcast
Particpants include: Jody Gerson - Universal Music CEO & Chairman, Allison Russell, Lanita Smith + More
Heritage Months Marquee Campaign
An ongoing national campaign amplifying underserved voices, and highlighting current LN tours, with artist quotes.
Roles:
Creative direction for graphics
Quote Selection
Artists highlighted in this series include: Lady Gaga, Hayley Williams, Janelle Monáe +more
The Digital Drip Experience
An immersive fashion show in the metaverse hosted in partnership with the web3 platform Spatial. This event featured in-person, virtual, and mobile view viewing of 3d fashion wearables showcased in the Metaverse.
The in-person event also featured a holograph accessory gallery and AR jewelry try-ons.
Roles:
Creative direction and producer for experiential and metaverse space
Creative Direction - graphic and marketing materials and video content
