Messaging Expert

Sherrae (Rae) Rucker is a visual storyteller and post-production artist, specializing in creative direction, content creation, high-end retouching, and commercial photography. As Creative Strategist for Live Nation Entertainment, they were the driving force behind the creation of Live Nation Women’s social media presence, designing content that becomes solid brand pillars that propel the messaging today. Whether it’s creating multiple content series designed to amplify women’s voices, or providing the creative direction that drives brand event messaging for activations such as Beautiful Noise Live, they always begin with an intersectional approach to break down barriers and foster inclusivity within the music industry. 

In addition, they’ve lent this expertise to renowned brands like Paramount +, and Variety Magazine, and BMG, creating powerful content across multiple mediums. Their highly-refined post production skills can be seen on images produced by established brands Nars, Dior & Chanel. They’ve also demonstrated expertise in emerging technologies, as creative director of an immersive metaverse fashion show, hosted in partnership with the web3 platform Spatial. With a focus on the entertainment and beauty industries, their work amplifies a brand’s voice with impactful visual narratives. 

Through their career, Sherrae consistently builds bridges among individuals from diverse backgrounds, working to amplify, advance, and advocate for underserved voices. Sherrae's Bachelor’s degree in Advertising Art Direction, acquired at Columbia College Chicago, underscores their unwavering dedication to the transformative power of art and its ability to foster connections.