Visual Identity
Driving music through visuals
In today’s social media-driven landscape, world-building through visuals is essential for musicians to stand out and engage fans. By developing a strong visual identity across platforms like Instagram and TikTok, artists create an immersive experience that extends beyond their music. This identity can even extend into a show dress code that fans can participate in, deepening connections and creating a shared community. Strong visual storytelling helps musicians stay memorable, boosts fan loyalty and expands their reach online.
Amalyn
Amalyn had yet to form a strong visual identity online so for her single release Breathe, I mapped out strong imagery to base her content on.
Social
TikTok
Photos
Visualizers/Teaser Clips
Concert Dress Code
Concert dress codes, like those seen at Beyoncé’s Renaissance tour and Chappell Roan’s tours, are a trend growing in popularity and here to stay.
They enhance fan engagement and contribute to immersive world-building. By encouraging fans to dress in themed outfits, artists invite them to become part of a shared creative vision, fostering a sense of community, and allowing fans to contribute to the atmosphere. This boosts social media visibility, as fans share their experiences online.
